5 free tools to write high-performing content for search engines
Before creating content aimed at increasing search engine traffic to your website, the first step is to identify the relevant keywords your target audience is actually searching for. Here are five free tools to help you find compelling topics and relevant keywords:
- Ubersuggest:
Use this tool to discover new article and keyword ideas, as well as to analyze what is working well for your competitors.
- Ahrefs - Free Keyword Generator:
Generate hundreds of keyword ideas for free across Google, Bing, YouTube, and Amazon. This tool also provides monthly search volumes and difficulty scores for ranking on search engines based on your chosen keywords.
- Answer The Public:
This question and idea-association generator draws on Google and Bing autocomplete suggestions, presenting results in a visual format. It helps you uncover interesting angles and approaches for your content.
- Google Search Console:
This tool allows you to see, among other things, the keywords for which your website is already ranking well, giving you valuable insight into your current online presence.
- Exploding Topics:
Use this free tool to identify topics with the potential to become popular in the future. It helps you stay ahead of emerging trends in your industry.
By incorporating these tools into your content creation process, you will maximize your chances of reaching and engaging your target audience through search-engine-optimized content.
About the author
Maxime Dubé, formerly the lead UX designer for the Desjardins website redesign, brings extensive experience across a wide range of industries, including insurance, network monitoring, human resources, drones, intelligent search, beekeeping, construction, arts, law, real estate, and healthcare.
Drawing on this expertise, his goal is to bring the full breadth of his knowledge to small and medium-sized businesses — guiding them toward online success, fueling their growth, and positioning them as key players in their industry.
