A tool is also judged by those who trust it. With Webflow, the list is surprising: global brands, startups and local SMBs.
From Orangetheory to Discord, through Dell and TED, major companies use Webflow. Most often for a strategic part of their web presence, not for their entire site.
| Who uses Webflow, in brief |
|---|
| Yes, major brands use Webflow: Orangetheory, Discord, Dell, Slack, TED, Greenhouse… But often for a specific part: marketing site, blog, design system or campaign microsite. It's not reserved for giants: agencies, startups, SMBs and freelancers use it too. In Quebec, SMBs and specialized partners (including us) have made it their business. In short: if brands as demanding as these trust it, you're in good company. |
12 well-known companies that use Webflow
Here are twelve companies you know, with what they actually do with Webflow. Each case is verified, and the scope is clarified without exaggeration. Not a name thrown out randomly: each use has been confirmed at the source.
| Company | Industry | What they do with Webflow |
|---|---|---|
| Orangetheory Fitness | Training Rooms | Its entire global public website (nearly 1,500 studio pages) |
| IONITY | Electric vehicle charging | Its public website across 24 European markets |
| Lattice | HR software | Its entire marketing website, localized by country and continuously tested |
| Greenhouse | Recruitment (HR) | Its corporate website with over 1,000 pages |
| Discord | Community messaging | Its marketing pages and blog (migrated from Medium) |
| Dropbox Sign | Electronic signature | Its marketing website in 21 languages |
| Upwork | Freelance work platform | Its marketing pages and resource center |
| Jasper | AI-powered writing | His marketing website and sales pages |
| Dell | IT | Its design system and internal prototypes |
| Slack | Collaborative messaging | Its "brand center" (brand guidelines and resources) |
| TED | Conferences, Media | Its campaign microsites, including TED Countdown |
| DocuSign | Electronic signature | An interactive campaign microsite |
One thing stands out in this table.Usage varies greatlyfrom one brand to another. Some have built their entire site on it, others just a simple campaign page.
From microsites to full websites: four ways to use it
Webflow adapts to very different needs. You cangroup these twelve brandsin four use cases.
The entire website, at scale
Some brands put their entire public site on it. Orangetheory manages nearly 1,500 studio pages there, and IONITY covers 24 European markets. Greenhouse runs a site with over a thousand pages, while Lattice hosts all its marketing there.
This choice has simple logic: manage that many pages without slowing down. Orangetheory actually won a Webflow Award in 2023, then made it to the finals in 2024, for this project.
The marketing site and blog
Others reserve Webflow for their showcase and their content. Discord migrated its blog there, previously on Medium. Dropbox Sign manages its site in 21 languages, and Upwork publishes its resource center there.
The goal is always the same: empower marketing. At Dropbox Sign, an entire site in 21 languages is managed without a developer.
The design system and brand identity
Webflow also serves to define a visual identity. Dell hosts its design system (the reference for a brand's visual components) and its prototypes there. Slack built its brand center there, the portal for its brand guidelines.
The interest is to centralize brand resources in a living space, simple to keep up to date. A more internal use, but equally strategic.
Campaign microsites
Finally, it's used for one-off operations specific initiatives. TED launched a microsite (a small dedicated site) for its Countdown climate campaign. DocuSign, meanwhile, built an interactive site for a brand campaign.
These sites launch quickly and live for the duration of a campaign. Webflow launches them without mobilizing the entire technical team.
What these choices reveal (and the mistake to avoid)
Remember a nuance that many articles overlook. These brands rarely use Webflow for their product or application; they use it for the editorial and marketing side.
Saying « Discord's site is built on Webflow » would be inaccurate. It's its marketing pages and blog, not its messaging application.
Why this choice, then? Because Webflow empowers the marketing team : publish a page or launch a campaign without involving developers.
| Product site or marketing site? |
|---|
| The « product site » (or application) is the tool you use once logged in: dashboard, software. The « marketing site » is the public storefront that explains and convinces. This is the part these brands entrust to Webflow. |
| ⚠️ The mistake to avoid |
|---|
| Don't conclude « this brand's site is built on Webflow » : it's often only part of it. Verify the actual scope (full site, blog, microsite) before citing an example. We did this for each one here. |
| How to recognize a site created with Webflow |
|---|
| In the page source code, look for classes starting with « w- » and files loaded from website-files.com. These two indicators are reliable signatures of Webflow. A good habit before believing any claim about a website's technology. |
Not just the giants: freelancers, agencies, startups and SMBs
Webflow isn't reserved for big brands, far from it.Four profiles use itdaily, each for their own reasons.
| Profile | What they find in it |
|---|---|
| Freelancers | Deliver polished websites without writing code |
| Agencies and web studios | Build fast, without technical debt to carry |
| Startups | A website that evolves with your product |
| SMBs | A professional website, managed internally afterward |
These profiles share the same need:a professional websitewithout mobilizing a development team, which especially resonates with SMBs.
And in Quebec? SMBs and local partners
The phenomenon isn't limited to Silicon Valley. In Quebec too,SMEs and specialized partners have adopted Webflow for their showcase websites and blogs.
For a local SME, the advantage is twofold. Get a website that rivals major brands, then manage it yourself afterward, in French.
It's our daily work: Webflow agency in Montreal, we deliver this type of website to SMEs in the region. The same tool that major brands use, at your scale.
What it changes for your business
This list is more than just a logo gallery. It sends a useful signal: if demanding brands entrust their image to Webflow, the tool delivers.
For an SME, that's reassuring on three points: reliability, performance and the platform's credibility. You're not alone in choosing it.
One question remains: is it the right tool for you? We explain when it makes sense in our article why choose Webflow. And to understand what Webflow is really for, another guide covers it.
| What this list tells you |
|---|
| Major brands (Orangetheory, Discord, Dell, Slack, TED…) use Webflow, each in their own way. Most often for their marketing site, blog, design system or a microsite, not their product. The tool isn't reserved for giants: agencies, startups and SMBs adopt it too, here and elsewhere. This widespread adoption is a guarantee of reliability and credibility for your own project. |
Ready to do what these brands do?
These companies have one thing in common: a partner who masters the tool. Tell us about your project, and let's see what Webflow can bring to it.
Frequently asked questions about companies using Webflow
What major companies use Webflow?
Orangetheory, Discord, Dell, Slack, TED, Greenhouse, Lattice, IONITY or Dropbox Sign, among others. Each for a specific use: full site, blog, design system or microsite.
Is Discord's or Dell's site entirely built on Webflow?
No. Discord manages its blog and marketing pages, not its application. Dell hosts its design system there, not dell.com.
Is Webflow reserved for large enterprises?
No, not at all.Freelancers, agencies, startups and SMBs use it too, often for a showcase website or an internally managed blog.
Do professionals use Webflow?
Yes. It's a professional design tool, adopted by agencies, studios and marketing teams for demanding websites.
What is Webflow's market share?
Modest but growing : around 1% of websites, according to W3Techs. The share rises on recent and well-crafted sites.
How do you recognize a website created with Webflow?
In the source code, classes that start with « w- » and files loaded from website-files.com are reliable indicators.
Do Quebec companies use Webflow?
Yes, SMEs and specialized partners from here, including us, use it for their websites and blogs, just like major brands.
