How to increase the number of completed forms on your website
You're getting traffic to your website, but the interaction with your online form is lower than you'd hoped? One of the reasons visitors may be hesitating could be the presence of friction points in your process of engaging with prospects.
This friction can take many forms, such as forms that are too long or complex, or requests for information that may seem unnecessary or intrusive. By simplifying your form and asking only for the information that is strictly necessary, you can build trust with your visitors. This can encourage them to engage more and complete your form.
For forms that require more information and are therefore more detailed, one solution could be to break them down into multiple steps. This can make the process feel less daunting and help users better understand what you're asking at each stage.
Ultimately, the goal is to make the user experience as smooth and pleasant as possible, while still gathering the information you need.
About the author
Maxime Dubé, formerly the lead UX designer for the Desjardins website redesign, brings extensive experience across a wide range of industries, including insurance, network monitoring, human resources, drones, intelligent search, beekeeping, construction, arts, law, real estate, and healthcare.
Drawing on this expertise, his goal is to bring the full breadth of his knowledge to small and medium-sized businesses — guiding them toward online success, fueling their growth, and positioning them as key players in their industry.
